Insights
Commercial thinking
on AI.
Practical thinking on AI adoption and commercial strategy.
How to Calculate ROI on an AI Transformation Project
Most organisations start an AI transformation without a commercial thesis. Here is exactly how to measure what it delivers — with real figures from delivered projects.
Why Most AI Projects Fail Commercially Before They Fail Technically
The conversation about AI failure is almost always about technology. But most AI projects fail commercially, not technically. Here are the five failure modes.
What Is Agentic AI Transformation and How Does It Work for Agencies?
Most agencies have heard of agentic AI. Few know what it actually delivers. A practical guide to what it is, how it works, and what it costs.
How to Build a Commercial Case for AI Adoption
A practical framework for building a commercial case that gets approved — problem statement, baseline, ROI model, and adoption plan.
What Is Agentic AI and How Does It Work?
Agentic AI is one of the most used phrases in business right now and one of the least precisely defined. What it actually does, and what it means commercially.
What Does an AI Consultant Actually Do?
Most people hiring an AI consultant for the first time do not know exactly what they are buying. What the role actually covers, and how to know what you need.
What Is a Realistic ROI for an AI Project?
A realistic ROI for an AI project depends almost entirely on scope. Most published figures pool together very different types of AI investment.
AI Consultant vs AI Developer: Which One Do You Actually Need?
Most disappointing AI projects hired the right skills for the wrong problem. How to tell whether you need a consultant or a developer, and in what order.