03 / Commercial Strategy
Helping leaders make better commercial decisions about AI.
Fractional commercial strategy for B2B and agency leaders navigating AI adoption. Positioning, GTM, AI roadmapping, AI literacy, and revenue model — from someone who has run the commercial side and built the tools.
Sharp outside thinking on AI from someone who has done it, not just advised on it.
What it covers
Commercial strategy for every stage of AI adoption
The engagement is shaped around what you actually need. No fixed scope, no generic framework. These are the areas most leaders need help with.
AI adoption strategy
Where AI fits in your commercial model, what is worth building, what to buy, and how to sequence it for commercial impact.
Positioning and GTM
How to position an AI product or AI-enabled service in the market. GTM strategy, messaging, and pricing model for AI offerings.
AI roadmapping
A prioritised roadmap for AI adoption across your business. Sequenced by commercial impact, with a clear business case for each initiative.
Revenue model design
Designing the revenue model for AI-native businesses and AI-enabled agencies. Pricing, packaging, and commercial architecture.
AI leadership literacy
Helping leaders understand what AI means for their business model, what decisions they need to make, and how to lead an AI-enabled organisation.
Ongoing commercial advisory
A fractional commercial brain on retainer. A sounding board for every major commercial decision involving AI — without the cost of a full-time hire.
How it works
Project or retainer — whichever fits
One-off project
A specific problem, a specific deliverable
You have a defined commercial challenge — a positioning problem, a GTM question, an AI roadmap to build. We scope it, I deliver it, you own it. Clean, contained, no ongoing commitment.
Typical scope: 2 to 6 weeks
Ongoing retainer
A commercial brain on call, every month
For leaders who want a consistent outside perspective as they navigate AI adoption. Monthly sessions, ad hoc input, and a commercial lens on every major decision involving AI.
Flexible. Cancel anytime.
Get started
Ready to make better commercial decisions about AI?
Start with a discovery call. We will talk through where you are, what you are trying to solve, and whether this engagement is the right fit.