01 / Fractional CCO
The commercial strategy your business needs to grow. Without the full-time hire.
Fractional support from someone who has run the commercial side and knows how to take AI products to market.
What is delivered
Six deliverables. One commercial foundation.
Every Fractional CCO engagement is scoped to the client but the core deliverables are consistent, starting with a diagnosis of where the commercial model is breaking and ending with a clear strategy your team can execute.
01
Commercial Diagnosis
A structured review of your current commercial model. Where the positioning is unclear, where the GTM motion is breaking down, where the revenue model has gaps.
02
Positioning and Narrative
A clear commercial story that works for buyers, partners and investors. Translated into language that lands across every channel and audience.
03
GTM Strategy
A practical plan for reaching and winning your target customers. Channel selection, messaging, sales motion and sequencing, built for your stage and your market.
04
Revenue Model
How you charge, how you grow, and how you create predictable revenue. Pricing structure, packaging and the commercial model designed to scale.
05
Investor Narrative
For clients raising capital. A commercial story built on the foundations, not the product roadmap. A thesis investors can underwrite.
06
Ongoing Fractional Support
For clients who need a commercial lead continuously, not just for a defined project. Embedded in your business on a retainer basis, owning the commercial strategy as it evolves.
How it works
Commercial diagnosis first. Strategy second.
Commercial review and stakeholder interviews
Time spent understanding the business, the market, the current commercial motion, and where it is breaking down.
Commercial prioritisation
Every gap and opportunity ranked by impact. The things that will move the number fastest go first.
Strategy and foundations delivered
Positioning, GTM, revenue model and narrative delivered as a clear, actionable strategy. Not a deck of recommendations.
Your team executes with confidence
Everything documented so your team can run with it. Available for ongoing support if needed.
Get started
Ready to build the commercial foundations your growth depends on?
Start with a scoping call. We will talk through where your commercial model is today, what the opportunity looks like, and whether this engagement is the right fit.