The problem
A UK creative agency was losing revenue at the top of the funnel. Inbound leads were arriving through the website but the qualification process was entirely manual. A team member had to review each enquiry, assess fit, and decide how to respond. Response times were slow, qualification was inconsistent, and the team was spending hours every week on leads that would never convert.
The solution
A bespoke AI-powered lead capture and qualification tool. Prospects answered 20 questions about their business and received an immediate commercial maturity score and a personalised 90-day roadmap showing exactly where their gaps were and how to close them.
Behind the scenes, every response was automatically captured into HubSpot CRM, tagged by maturity score, and triggered an automated personalised email from the agency identifying the prospect's specific areas for improvement and how the agency could help — sent within minutes of completion rather than days.
The outcome
60 qualified leads captured per month through the tool. Response time to inbound leads reduced from 48 hours to under five minutes. 14 hours per week freed from manual lead qualification. The team now spends their time on leads the tool has already pre-qualified, not on deciding whether a lead is worth their time.
What this demonstrates
Bespoke AI development that created a direct commercial return. The tool did not replace the sales team. It made their time worth significantly more.